Almost all and sundry has had to write for someone else sooner or later in their career, whether or not you are writing reproduction on your patron’s website, revising your boss’s slideshow presentation, incorporating your editor’s revisions into your e book, or, like me, writing a video that satisfactory represents a logo.
As a scriptwriter and author, considered one of the most important challenges I face is balancing what I need to jot down and what my clients want me to write. Sure, I can (and do) write novels and screenplays for myself, in which I pour my coronary heart and soul into complicated, multi-layered topics and exciting, evocative characters. But as a professional scriptwriter for manufacturers and corporations, I’ve observed that now and again my personal style does not precisely translate into what my customers need.
I’d want to percentage some guidelines I’ve discovered alongside the way approximately how high-quality to jot down for a customer.
1. Be True to the Brand
When writing for different human beings, it is important to talk with their voice, not yours. Ideally your style will mesh precisely with the manner the emblem or client envisions themselves, but from time to time you need to write for manufacturers you do not hook up with-and occasionally about subjects you do not even understand. In those instances, in no way lose sight of who it’s far you are writing for. You ought to take care to jot down what’s first-class for the brand, inclusive of phraseology, word selection, tone, target market, and topics.
2. Keep It Short
I suppose in terms of “additive” vs. “subtractive” scripts for customers. This way I’ve tried writing scripts that are too quick, asking the patron to feature info they suppose they want, and writing longer, greater detailed pieces and inquiring for the consumer subtract info which are extraneous. In my revel in, customers love what they do and are enthusiastic to hear greater. This approach they not often cast off statistics from a script, and consequently it’s far nearly constantly better to write down a shorter piece and allow your client add in something they assume you missed. Besides, brevity is the soul of wit.
3. Murder Your Darlings
There’s surely no way to speak approximately writing with out bringing up this pearl. It is as genuine with client-facing writing as with another kind of writing. You need to be prepared at any moment to rewrite, revise, delete, or absolutely eviscerate your favored components of what you have written. It is for the best of the complete task, even though it’s difficult.
4. Find Out What Your Client Needs
Spoken or unspoken, articulated or not, it is your task to suss out exactly what your client needs from this unique piece of prose. A true conversation along with your customer is constantly best when figuring this out, but from time to time, even your patron does not know exactly what they need. You may also need to do some research to familiarize yourself with the first-rate way to talk to your customer’s clients-the target market.
5. Know Your Audience
Actually, realize each of your audiences. Your customer is the primary target market, so that you have to write to appeal to them. But the excellent manner to make your patron happy is to put in writing to their audience.